The NAR Broker Involvement Program is a dynamic program that provides you, the broker-owner, with a quick and effective tool to rally your agents on critical legislative issues affecting our industry.

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Benefits

The Broker Involvement Program offers you and your agents:

  • A voice on Capitol Hill. The program is an opportunity to bring a strong and united REALTOR® voice to Members of Congress. With over 12,000 broker owners and 400,000 agents in the program, the REALTOR® voice will be heard loud and clear.
     
  • An easy-to-manage solution. Nothing needs to be downloaded and there is no cost to the broker. NAR gives the broker-owner or managing broker access to the Broker Portal.
     
  • Proven results. Your online participation report will show you response rates on Broker Calls for Action are significantly higher. The message is from you, the broker, to your agents. Nearly 40 percent of all responses on the Broker Calls for Action are from agents in the Broker Involvement Program. Your agents listen to you then take action!
Program Participation is Easy

Auto–participation: If you have 100 or less agents, the Broker Calls for Action (CFA) are among the first messages sent to agents. NAR will alert you by phone and email when there is a state or national Broker CFA (usually three to five per year). The Broker agrees to allow NAR to automatically send all Broker CFAs with the Broker’s name and company logo to their agents, thus enabling their agents to quickly take action. This is the most efficient and effective method to ensure that state and federal decision makers hear our REALTOR ® voice.

For Broker-Owners with 100 or more agents you may choose: Auto–participation (as described above) or Review and approve. NAR will alert the Broker by phone and email (brokeradvocacy@realtors.org) when there is a Broker Call for Action (CFA). The Broker’s email message and the CFA will be available for review on the Broker Portal, where the Broker can approve or reject sending the Broker message and CFA with their name and logo. Please note: the Broker CFA will not be sent until NAR receives your approval. Once approved, the Broker message and CFA will only go to your agents that have not yet responded. If you reject the message, the CFA will be sent to all members under NAR’s name.